Resly has been working with the management rights industry for more than six years, combining that industry experience with modern technology across trust accounting, owner management, property management, channel connectivity and guest communication.
The right choice depends on the type of business you operate and the technology you want supporting it.
Both Resly and REI Master understand management rights.
REI Master has a long history in the industry and is particularly well established in permanent rental management.
Resly has been serving the management rights industry for more than six years and has built a strong presence in holiday letting, with around 30,000 lots managed on the platform.
Resly takes a modern, connected approach to management rights technology.
Trust accounting, live bank feeds, owner management, property management, channel connectivity and guest communication work together in one platform.
For managers comparing the two systems, the question isn't simply which company has been around the longest.
It's which platform best supports the way your business operates today.
Trust accounting is at the heart of a management rights business.
Both Resly and REI Master provide trust accounting functionality, but there are differences in how the technology supports the process.
One of the most important differences is live bank feeds.
Resly connects your bank feed directly with the platform, bringing transactions into Resly and helping your team work through trust account reconciliation without manually moving banking information between systems.
REI Master does not currently offer live bank feeds, you need to import your transactions.
Resly brings together:
For managers processing a large number of transactions, reducing manual reconciliation work can make a significant difference.
Live bank feeds are a good example of the difference between the technology behind the two platforms.
Traditionally, trust accounting can involve importing banking information, matching transactions and manually working through the reconciliation process.
Resly brings banking information directly into the platform.
This gives your team current financial information and helps streamline reconciliation.
When comparing Resly and REI Master, ask both providers to demonstrate a real trust account reconciliation from beginning to end.
Look at how many manual steps are involved, how banking information enters the system and how easily your team can identify and resolve discrepancies.
The difference is often much clearer in a real workflow than on a feature list.
Management rights is ultimately an owner management business.
Your software needs to help you understand what's happening with every property and provide owners with clear information about their investment.
Both Resly and REI Master support owner management.
Resly brings owner information together with property operations and financials in a modern interface.
Your team can manage:
Owners can also access relevant information through the Resly Owner Portal.
This can reduce routine enquiries and give owners greater visibility without creating more administration for your team.
Both Resly and REI Master offer channel management, but there is an important difference in the depth of those connections.
REI Master's channel connectivity primarily synchronises only rates and availability.
Resly can manage much more of the listing and booking journey from the platform.
Depending on the supported channel, this includes:
Two systems can both say they have a channel manager while providing very different levels of connectivity.
For management rights businesses with a large letting pool, that difference can mean significantly less manual work.
With Resly, you can build your property listing once.
From there, Resly can create and sync the listing with your chosen supported booking channels, including Airbnb, Booking.com, Vrbo and Marriott Homes & Villas.
Instead of recreating the same property information across multiple systems, Resly becomes the central place your team manages it.
Depending on the channel, this can include:
When something changes, your team can update the property in Resly and sync the relevant information with supported channels.
For a management rights business with a large letting pool, this can remove a significant amount of repetitive administration.
Build the listing once, choose where you want to distribute it, and manage it from one place.
The distinction is important.
Connecting to a booking channel is one thing. Being able to manage the listing and guest communication through that connection is another.
Guest communication is another key difference between Resly and REI Master.
REI Master supports guest communication through email and SMS, sometimes with SMS available at an additional cost.
It does not bring guest conversations from booking channels such as Airbnb and Booking.com into the platform.
Resly takes a different approach.
Resly's Unified Inbox brings guest conversations from supported booking channels into Resly alongside direct guest communication.
This means your team can manage conversations from channels such as Airbnb and Booking.com without constantly switching between different extranets and inboxes.
From one place, your team can:
For a management rights business with a busy letting pool, this can make guest communication much easier to manage.
Without channel messaging inside your PMS, your team may need to monitor multiple places throughout the day.
An Airbnb guest might message through Airbnb. A Booking.com guest might use Booking.com. Another guest might email or contact your team directly.
That creates separate conversations across different systems.
Resly's Unified Inbox brings supported channel conversations together.
For managers, this means less switching between systems, better visibility across the team and a simpler way to keep on top of guest communication.
Resly is recognised as a preferred connectivity partner by major booking platforms including Airbnb, Booking.com and Vrbo.
REI Master is not currently listed as a preferred partner with Airbnb, Booking.com or Vrbo.
For management rights businesses that rely heavily on online distribution, this is worth considering when comparing platforms.
It is also worth looking beyond whether a PMS simply says it "connects" to a channel.
Ask what the connection actually allows your team to do.
Can you:
The depth of the integration can have a significant impact on the amount of manual work your team does every day.
Both platforms have established experience in management rights.
The difference is in the technology and workflows available to managers today.
Resly combines more than six years of management rights experience with modern cloud technology and a focus on reducing manual work.
This can affect everything from trust account reconciliation and owner management to listing distribution, guest communication and onboarding new staff.
The easiest way to compare the platforms is to test them using real workflows.
Ask both providers to show you how to:
Consider how many manual steps are involved and how easy each process would be for a new member of your team to learn.
REI Master has a strong history in permanent rental management.
For management rights businesses with a significant permanent rental portfolio, this should form part of your comparison.
Look closely at the workflows your business uses for permanent rentals and ask both providers to demonstrate how they handle them.
If permanent rentals make up a large percentage of your business, REI Master's established permanent rental functionality may be an important reason to consider it.
If your business has a significant holiday letting pool and your priority is modernising your operation, reducing manual trust accounting processes and improving the connection between owners, properties, financials, booking channels and guest communication, Resly may offer advantages worth exploring.
Software is only part of the decision.
Management rights businesses deal with specialised operational and accounting requirements, so access to people who understand the industry matters.
Resly provides Australian-based support from a team familiar with management rights and the workflows built into the platform.
When comparing providers, consider onboarding, training, ongoing assistance and how well the support team understands the way your business operates.
REI Master may be a good fit for management rights businesses that:
For these businesses REI Master's history in permanent rentals may be valuable.
Resly may be a better fit for management rights businesses that:
Both Resly and REI Master have significant experience in management rights.
REI Master is an established management rights system with particular strength in permanent rentals.
Resly has been serving the management rights industry for more than six years and has developed a strong presence in holiday letting, with around 30,000 lots managed on the platform.
The difference comes down to the type of operation you run and the technology you want behind it.
Resly brings live bank feeds into trust accounting, provides deeper channel connectivity, lets managers create and maintain listings from one place and brings supported booking channel conversations into a Unified Inbox.
Owner management, financials, properties, distribution and guest communication are connected within the same platform.
For businesses heavily focused on permanent rentals and comfortable with existing REI Master workflows, REI Master may remain a good fit.
For management rights businesses with a strong holiday letting operation that want to reduce manual work and bring more of the business into one connected platform, Resly may be the better fit.
Changing your PMS can feel like a big job.
There's data to move, accounts to configure, staff to train and plenty of decisions to make along the way.
That's why we don't just give you a login and leave you to figure it out.
When you move from REI Master to Resly, you'll have a dedicated Onboarding Manager working with you one-on-one for your first three weeks.
They'll help you:
It's not just about moving what you already do in REI Master into a new system.
Changing platforms is a good opportunity to look at the way your business operates and ask whether there's a better way to do it.
Your Onboarding Manager will work with you to understand your current REI Master processes, show you how they work in Resly and help identify areas where you can cut out manual work or simplify the way your team operates.
For the first three weeks, you've got someone who knows your account, your business and where you're up to.
You'll work directly with your Onboarding Manager through setup, migration and training, rather than being handed a library of help articles and expected to work it out yourself.
By the time you go live, your team should know how to use Resly, your account should be properly configured and you should have a clear idea of how your day-to-day workflows will work.
And once onboarding is finished, you're not on your own.
Our Australian-based support and local account optimisation team is there to help whenever you need it.
You don't need to have the migration figured out before talking to us.
Show us how you're using REI Master today.
We'll help you understand what needs to move, how we'd set up your business in Resly and where there might be opportunities to make things simpler along the way.
We'll help with the move. We'll train your team. And we'll make sure you're set up to get the most out of Resly from day one.
